п»їMarketing opportunities

Executive Synopsis:

BBQfun is definitely one of Queensland's specialty merchants. The BBQfun brand is usually synonymous with barbeque retailing and is developed on the solid foundation of advertising barbeques and outdoor life-style items to Queensland consumers since 2009.

BBQfun's product range is definitely primarily aimed at barbeques and outdoor way of living products, including both neighborhood and important goods. BBQfun operates two stores in Queensland, one out of Brisbane and one in the Gold Coast.

BBQfun gives to buyer great worth products, superb customer service, continually improvement and innovation which is trusted by simply more than 10, 000 clients in Queensland.

Situation examination:

The retail market changed during the last few years; it has become more competitive than ever before. Therefore consumer obtaining patterns altered as well.

BBQfun increased that they market share right up until 2010 gradually to $10m. Since 2010, sales fallen dramatically as a result of changes in the realtor mls database, technology and changed consumer behavior. BBQfun has average pricing, extensive and premium quality product range, excellent customer service and provide three yr product ensures as merely one in the market. BBQfun has identify the basic market need is for quality, trendy and exceptional outdoor lifestyle items.

Industry growth:

Queensland has a inhabitants growth of five per cent (2. 5% in 2012 ABS) annual. Fresh homes purchaser and refurbished houses developing steadily via a base of fifty, 000 per year. Unfortunately the lower unemployment rate of 4, 7% grow to 5. 4% in 2012 in Queensland. For that reason Queensland has the second maximum rate nationwide.

Identify two marketing chances

1 ) growing opportunities for on the web sales.

In marketing choices survey of 500 clients, there show 100% consumers will buy online and pay intended for online delivery if selected, so on the net sale may be the one of chances. 2 . Personnel training to further improve customer service

we have to training all of the staff, they will...

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